Kiosks provide greater product visibility, but that also means your merchandise is at a higher risk for theft. Follow these 2 tips to maximize sales and minimize shrinkage for the holiday season and beyond:
Simple Display
Your instinct might be to display products on every side of the kiosk, and have many shelf heights. If there is a side of the kiosk that you can’t see very well while you are working, try to put signage or marketing presentations in that area, instead of products.
Customers also mainly shop at eye level. Having products on shelves that are high up or lower to the ground will probably not help sales, and are more vulnerable to theft.
Simple, clean displays are not only more pleasing to the eye; they are harder targets for shoplifters. Crowded, cluttered shelves are easier to steal from unnoticed.
Watchful Eye
Installing visible cameras on your kiosk or cart will help deter shoplifters from targeting your business. You can invest in the real deal if you want, but fake cameras are much less expensive and can have a similar effect.
Try to have two people working the kiosk, especially at busier times of the day. If you’re distracted with a customer, that is the perfect opportunity for a thief to walk away unnoticed. If you are in an area with other seasonal or kiosk businesses, offer to help keep an eye on their business and ask them to do the same for yours.
